E-Commerce Executive

About Kinova

Kinova Co., Ltd. is a premium beauty, health, family-care and pet-care distributor in Thailand and Southeast Asia, with a presence in Europe — a bridge between international brands and Southeast Asian consumers. We handle the whole chain: market entry and strategy, regulatory and import, warehousing and logistics, retail distribution, e-commerce and local marketing — across modern trade, specialty stores and the leading online platforms. We are growing fast, and the team is growing with us.

Role Overview

You run Kinova's marketplace business end to end: listings and catalogue, price and promotion mechanics on platform, campaign participation, marketplace advertising, order flow, and the marketplace P&L.

This is a trading role, not a communications one. You control what a shopper sees, what they pay, and what we make on it.

Key Responsibilities

Listings and catalogue

• Create and optimise product listings across Shopee, Lazada, TikTok Shop and LINE Shop — titles, descriptions, keywords, imagery, variants
• Maintain catalogue accuracy across all platforms as the range changes
• Improve listing quality and search ranking; monitor and act on reviews
• Brief banner and shop-page artwork to Marketing, who direct the designer

Price and promotion mechanics on platform

• Execute the on-platform price for every SKU, in line with the pricing architecture set by the pricing team
• Register and run platform campaigns — double-days, flash sales, vouchers, bundles, free-shipping mechanics
• Coordinate with platform account managers on visibility slots and co-funded promotions
• Build bundles and pricing mechanics that lift average order value

Marketplace advertising

• Set up, run and optimise Shopee Ads, Lazada Sponsored Solutions, TikTok Ads and LINE Ads
• Monitor spend, ROAS, CPC and conversion daily; A/B test creative, audiences and bidding

Stock, orders and customers

• Keep platform stock in sync with actual availability; flag risk before it becomes a stockout
• Own order flow and fulfilment follow-through with the operations team
• Respond to customer questions and complaints; handle returns, refunds and delivery issues
• Escalate product quality issues; feed customer insight back into listings and range

Marketplace P&L and reporting

• Own net revenue after marketplace fees — commission, transaction fees, last-mile, returns and ad spend
• Build and maintain a simple dashboard of the numbers that matter
• Report monthly on performance by platform and by brand, with recommendations

Qualifications

Required

• 2–4 years in marketplace management, e-commerce or performance marketing in Thailand
• Hands-on with at least two of: Shopee Ads, Lazada Sponsored Solutions, TikTok Ads
• Confident in seller centres — listing management, campaign registration, promotion setup
• Understands e-commerce economics: commission, take rate, ROAS, contribution after fees
• Strong Excel or Google Sheets
• Fluent Thai and working English
• Analytical, detail-oriented, and comfortable owning a number

Preferred

• Beauty, health, wellness, FMCG or pet care
• Experience with a distributor or brand managing multiple SKUs across several brands
• Platform key account manager relationships
• Google Analytics or BI dashboards
• Basic design ability for quick listing assets

What We Offer

• Be part of Kinova's founding team — directly drive revenue growth across Thailand's top e-commerce platforms
• Full ownership of a channel and its P&L, not a slice of someone else's
• Work with a portfolio of premium international brands across beauty, wellness, family care and pet care
• Hands-on environment where your impact is measurable from day one
• Opportunity to grow into an e-commerce leadership role as the company scales
• Competitive salary commensurate with experience
• Hybrid work arrangement — 2 days per week at the office, 3 days remote