Marketing Manager

About Kinova

Kinova Co., Ltd. is a premium beauty, health, family-care and pet-care distributor in Thailand and Southeast Asia, with a presence in Europe — a bridge between international brands and Southeast Asian consumers. We handle the whole chain: market entry and strategy, regulatory and import, warehousing and logistics, retail distribution, e-commerce and local marketing — across modern trade, specialty stores and the leading online platforms. We are growing fast, and the team is growing with us.

Role Overview

You own how Kinova's brands are communicated in Thailand. You build the marketing plan with our international brand owners, run social, KOL, PR and off-platform paid media, lead the marketing team including graphic design, and own the measurement of everything Kinova spends to generate demand — including the budgets other teams book.

This is our first marketing leadership hire. You will build the function, and the team behind it.

Key Responsibilities

Brand plans and principal marketing

• Build annual and quarterly marketing plans for each brand, agreed with the international brand owner
• Manage A&P budgets against plan, and report performance back to brand owners every month
• Localise global brand assets and guidelines for the Thai market
• Own brand consistency across every touchpoint — retail shelf, marketplace, social

Social, content and community

• Own brand accounts across Facebook, Instagram, TikTok, LINE OA and LinkedIn
• Build the monthly content calendar, aligned to launches, the retail promo calendar and platform campaigns
• Thai and English copywriting; community management and response
• Brief content and short-form video production to the design team

KOL, influencer and PR

• Identify, negotiate and manage KOL and micro-influencer partnerships
• Run campaigns end to end: briefing, seeding, approvals, performance tracking
• Maintain the KOL database — rates, results, cost per order
• Press releases, media outreach, launch events and product sampling

Off-platform paid media

• Plan and run Meta and TikTok paid campaigns across awareness, consideration and retargeting

Team and creative direction

• Lead the marketing team, including graphic design — priorities, briefs, quality and development
• Own the design brief queue across its three sources — regulatory and label artwork (Import & Operations), trade POSM (Modern Trade), and digital assets (Marketing and E-Commerce)
• Direct POSM and in-store creative — shelf talkers, promo labels, leaflet and display artwork

Measurement

• Produce one monthly view of all demand-generation spend and return, across offline and online
• Present it to the founders and recommend where the money should move

Qualifications

Required

• 4–6 years in marketing in Thailand, including at least 2 running brand social and content
• Experience owning a marketing plan and a budget — not only executing campaigns
• KOL sourcing, briefing and performance tracking, with results you can talk through
• Hands-on with Meta and TikTok ads managers
• Native-level Thai copywriting; working English — you will present to international brand owners
• Experience managing or mentoring a small team
• Self-starter: this is a small team, and ideas go live fast

Preferred

• Beauty, health, wellness, FMCG or pet care
• Distributor or agency experience working with international brand principals
• Retail and trade marketing exposure — POSM, in-store, promo mechanics
• TikTok Creator Marketplace, Shopee Affiliate, LINE OA
• Enough design ability to brief well — you do not need to produce

What We Offer

• Be part of Kinova's founding team — directly drive revenue growth across Thailand's top retail and e-commerce channels
• Work with a portfolio of premium international brands across beauty, wellness, family care and pet care
• Direct exposure to international brand partnerships — in the room with the brand owners, not downstream of them
• Build the marketing function and grow the team as the company scales
• Hands-on environment where your impact is measurable from day one
• Competitive salary commensurate with experience
• Hybrid work arrangement — 2 days per week at the office, 3 days remote