Social Media & Content Executive

About Kinova

Kinova Co., Ltd. is a Thailand-based importer and distributor of premium international health, beauty, and family-care brands, with a sourcing office in France. We operate across beauty, wellness, family care, and pet care categories, distributing through major Thai retail channels (Tops, Central Group, ...) and leading e-commerce platforms (Shopee, Lazada, TikTok Shop).

We are building our marketing team and looking for a creative, hands-on Social Media & Content Executive to own our brands' social presence, produce engaging content, and drive influencer partnerships across Thailand.

Role Overview

You will be the creative engine behind Kinova's brand communications. From planning content calendars and producing social media assets to identifying and managing KOL partnerships, you will shape how our portfolio of international brands is perceived by Thai consumers.

Key Responsibilities

Social Media Management

• Own and manage brand social media accounts across Facebook, Instagram, TikTok, LINE, and LinkedIn.
• Develop and execute monthly content calendars aligned with product launches, promotions, and seasonal campaigns.
• Write engaging captions in Thai and English, manage posting schedules, and handle community management (comments, DMs, reviews).
• Grow follower base and engagement organically across all platforms.

Content Creation & Visual Design

• Create on-brand visual content for social media, e-commerce, and marketing materials using Canva (or similar tools).
• Shoot and edit short-form videos for TikTok, Instagram Reels, and Shopee/Lazada product videos (CapCut or equivalent).
• Produce product photography and lifestyle imagery for digital channels and marketplace listings.
• Ensure visual consistency across all touchpoints in line with each brand's identity and Kinova's guidelines.

KOL & Influencer Marketing

• Identify, recruit, and manage relationships with KOLs, micro-influencers, and content creators relevant to our brand categories (beauty, family care, wellness, pet care).
• Plan and execute influencer campaigns: briefing, product seeding, content approval, tracking deliverables and timelines.
• Negotiate collaboration terms and manage influencer budgets.
• Build and maintain a database of KOL contacts, rates, audience profiles, and past performance metrics.
• Monitor influencer content performance and optimize future partnerships based on engagement and conversion data.
• Coordinate with affiliate programs on e-commerce platforms (Shopee Affiliates, TikTok Creator Marketplace, Lazada).

PR & Offline Activations

• Support press and media outreach: draft press releases, coordinate press samples, and manage media contact lists.
• Assist in organizing offline activations and events (e.g., retail launch events at Tops/Central, beauty fairs, pop-ups).
• Coordinate product sampling campaigns and in-store promotional materials.
• Identify and pursue PR opportunities to build brand awareness in Thai media.

Reporting & Analytics

• Track and report on social media KPIs (followers, engagement rate, reach, traffic) on a weekly and monthly basis.
• Monitor KOL campaign performance: reach, engagement, conversions, and cost per engagement.
• Provide content performance insights to inform future content strategy and creative direction.
• Prepare monthly reports consolidating social media, influencer, and PR activity for management.

Qualifications

Required

• 2–4 years of experience in social media management, content creation, or influencer marketing in Thailand.
• Proven hands-on experience managing brand social media accounts (portfolio or examples required).
• Experience working with KOLs and influencers: sourcing, briefing, negotiating, and tracking campaign results.
• Proficient with Canva or similar design tools; comfortable with basic video editing (CapCut, InShot, or equivalent).
• Strong copywriting skills in Thai; good working English for brand partner communications.
• Creative mindset with a strong eye for visual storytelling and brand aesthetics.
• Self-starter who thrives in a fast-paced, entrepreneurial environment with minimal supervision.

Preferred

• Experience in beauty, health, wellness, or FMCG marketing.
• Familiarity with TikTok Creator Marketplace and Shopee Affiliate programs.
• Experience with PR, media relations, or event coordination.
• Photography or videography skills beyond basic smartphone content.
• Experience managing LINE Official Accounts.

What We Offer

• Be part of Kinova's founding marketing team - shape how our brands connect with Thai consumers from day one.
• Work with a portfolio of premium international brands across beauty, wellness, family care, and pet care.
• Direct exposure to international brand partnerships and cross-functional collaboration.
• Entrepreneurial, hands-on work environment where your ideas go live fast.
• Competitive salary commensurate with experience.
• Hybrid work arrangement - 2 days per week at the office, 3 days remote.
• Opportunity to grow into a marketing leadership role as the company scales.